This is best illustrated with a case study. In a recent coaching assignment, 8 branch managers were selected for coaching. During the coaching process one branch manager, let’s call him Jeff, asked a sales manager where a certain sales representative, Zodwa, was. His only reply was that she had absconded. Jeff was uncomfortable about the reply and visited the Zodwa at home, only to find her severely beaten and abused by her husband. Jeff arranged a meeting with the husband to explain the whole process the job entails. The husband was worried that his wife would have an affair and leave him. Jeff asked for some time to work with the representative and to give it one more chance. Jeff mentored and paid special attention to the Zodwa and within a month she was earning R16000.00 in commission. The business this one representative generated paid for the whole coaching assignment.

This case illustrates that there was no way we could have predicted that scenario in our ROI discussions up front. Coaching creates the space for solutions to evolve but we are awake and aware enough to respond in a new way. ROI with coaching depends on you. Coaches provide the stimulus for extraordinary things to happen.

Through Coaching, a person can realise their true potential by following a process of uncovering and then eliminating destructive behavioural and thinking patterns in their life – and doing this in a fully supportive, caring and inspirational environment.

Going through a coaching process however is not a soft and fluffy process. It requires hard work and commitment from both the coach and coachee. One coach defined a coach’s job as kick-starting the next phase of your life.

Coaching traditionally takes place as one hour face-to-face sessions but is developing to meet the needs of our modern world and includes telephone, on-line video, email and the multitude of electronic communication options.

The coach helps you to expand the kind of observer you are, in order to see patterns, contexts and questions that you haven’t been able to see. The spectrums of possible actions that we have at any moment are determined by the observer that we are. Imagine someone listening, not only to your words, but also to what’s behind them; someone who even listens to the spaces between your words; someone in tune with the nuances of your voice, your emotion, and your energy – who is intent on receiving everything you communicate; someone who listens to the very best in you, even when you can’t hear it in yourself. Imagine hearing the truth about yourself. Where you are strong, and where you sell yourself short.

Imagine hearing that without judgment? The process is set to help you break free from self-limiting conversations and take action that will lead to a more fulfilling life. It is about unlocking your true potential.